用户体验的写作 should strike the right tone and be empathetic and persuasive. Create a frictionless user experience with these three best practices.
Kate is a digital product designer and UI/UX consultant who specializes in user-centered design, 用户体验的写作, 以及用户研究. She has partnered with companies such as Hertz, Jaguar Land Rover, and the dating app Thursday.
在理想的情况下, aesthetics and functionality would merge seamlessly in digital design, but that isn’t always the case. Here, we discuss when to prioritize one or the other for the optimal user experience.
Merehan is a product designer who crafts functional and visually appealing user interfaces for education, 管理, 健康, 运输, SaaS, and 电子商务 companies. She has led design workshops for multiple EU-funded projects and has given design thinking lectures at leading European universities.
UX designer Pam尼科尔斯 has created video games and augmented reality experiences for companies like Electronic Arts, 育碧, and 梦工厂动画. Here she explores designing for the metaverse and reveals 创新 ways to make the user experience more intuitive and accessible.
Pam is a UX designer who specializes in video games, augmented reality, SaaS, and web applications. She has worked on projects for high-profile clients such as Electronic Arts, 育碧, 梦工厂动画, 拼字游戏, NBA, 和NHL.
Storytelling is a compelling way to communicate brand value—but only if you’re telling stories that resonate with your audience. Find out how to craft authentic brand stories that captivate customers and build lasting loyalty.
Dayo is a senior designer who creates engaging digital products for organizations like Guinness World Records and American University Washington College of Law. He specializes in uniting consumer insights, 用户研究, and brand storytelling for fintech, 医疗保健, 电子商务, 房地产客户.
Today’s young adults have enormous buying power, but they’re choosy shoppers with particular tastes. Understanding what drives their purchasing decisions can help you design content that resonates with Gen Z.
Jorge is a senior designer and art director with expertise in graphics and animation. He has worked for several brand design agencies and created social content for numerous companies, including the luxury skin care brand Panachea. He holds an MFA in animation from the University of Edinburgh.
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Brand designer Bari Keenam shares how he turned a tricky logo redesign into a brand overhaul that helped his client establish an emotional connection with its customers.
Bari is a brand designer with a user-centric approach to brand ideation. With a background in engineering and marketing, he excels at problem-solving and brings diverse perspectives to brand creation. Bari teaches typography and UX design at the Lagos 工程 Career Expo and the Àṣà Coterie design 社区.
The 健康 and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.
Pilar is a UX/UI designer and illustrator with deep expertise building brand design and strategy for yoga, 健康食品, 还有健身公司. She holds a postgraduate degree in UX/UI design and bachelor’s degrees in fine arts and advertising and public relations.
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